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Hi, I'm Alex Awn.
When people ask me what I do, I typically tell them I connect–the–dots...

  • North American UX Department head with 20+ years experience building teams, shaping strategy, and designing products

  • Financially accountable with P&L responsibility and millions of dollars generated in cost-savings and new product development 

  • Inheriting, building, and scaling global cross-functional teams over 25 people strong

  • Lengthy background in the automotive sector, with additional experience in consumer goods, SaaS, healthcare, non-profits, and more

Good Design
is Good Business

2021 – Present

Director of UX, North America

Bosch:

  • Leading a team of UX designers and researchers

  • Full departmental P&L, operation, and strategic control of central UX within North America

  • Responsible for UX maturity growth in North America

  • Qualitative and quantitative research methodologies 

  • Focus on building Inclusive and Accessible Design practices internationally 

  • Cross-functional leadership for executive level projects

  • International conference presentation 

  • Class creation and instruction for sales storytelling, design thinking, and business development education 

  • Coaching and mentoring outside of direct reports

  • Integrating AI (Artificial Intelligence) into workflows

  • Work with SaaS and physical consumer products

EXPERIENCE

Wayne State University

Concentration in Graphic Design
2004 Grad

EDUCATION

Servant Leadership

Infotainment Design

P&L / Operations

Client interaction

Strategic Planning

Inclusive Design

Design Thinking

UX, CX, UI, AI

SKILLS

Contact

© 2025 Alex Awn. May all your hits be crits.

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